AMAZON | Alexa Echo

Broadcast commercial

Agency: Octagon

Production Company: Effie Studios


Alexa, show me the promo for the release of the Echo. This TV30 came to us as a request to elevate a b-roll package by providing full production services in addition to concept exploration and scripting. To humanize our relationship with virtual assistants, writer Sarah Colombo jumped in with an anecdote pulled straight from last night's dinner. We brought it to life by creating a relatable human moment to punctuate Echo’s fluid integration into authentic life experiences.