Agency: Innocean

Studio: Haus

Production Company: Effie Studios

Full campaign

Dynamic tours of the Hyundai Elantra & Sonata. The Challenge: Create distinct looks for each of the 12 parts of the tour on a single stage. Our Solution: Build a modular set with moveable design elements that could be reconfigured for each segment.


Setting the Stage: Our team designed and built a 30-foot wall with a recessed light element.  We then commissioned the fabrication of custom programmable light panels that moved and rotated shot to shot. We synced these light panels to computer controlled camera moves, which we tested in virtual simulations before shooting.


The Result: 12 distinct set looks and 15 minutes of content shot in four days with our dialed-to-the-minute schedule.