GMC and Call of Duty Join Forces: GMC HUMMER EV Roars into Gaming and Virtual Production World

Excited to share this article by Noah Kadner on a project Effie partner Allen Colombo directed for Artifact Studios. Noah has been a guiding light in virtual production through his Virtual Production Field Guides, podcast and coverage in American Cinematographer. Feels like a full circle moment to be written up by him. Shot on location at Orbital Studios in Los Angeles, the project featured the all-electric GMC Hummer EV in real-time environments generated in Unreal Engine. To learn more about the process, follow this link: https://virtualproducer.io/gmc-and-call-of-duty-join-forces-hummer-ev-roars-into-gaming-and-virtual-production-world/