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  • Allen Colombo

GMC and Call of Duty Join Forces: GMC HUMMER EV Roars into Gaming and Virtual Production World

Updated: Dec 6, 2023

Excited to share this article by Noah Kadner on a project Effie partner Allen Colombo directed for Artifact Studios. Noah has been a guiding light in virtual production through his Virtual Production Field Guides, podcast and coverage in American Cinematographer. Feels like a full circle moment to be written up by him. Shot on location at Orbital Studios in Los Angeles, the project featured the all-electric GMC Hummer EV in real-time environments generated in Unreal Engine. To learn more about the process, follow this link:

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