US BANK | Virtual Payments

 

Agency: Betsy Todd

Production Company: Effie Studios

 

For this spot about leaving paper behind, we pitched the idea of construction paper stop-motion animation.  The mix of analog craft and digital shooting subtly underlined the material vs virtual theme.

 

Working with paper artist Margaret Scrinkl, we converted US Bank's icon library into construction paper cut-outs, which she then hand animated at 24 frames per second.

 

Paper cut-outs by stop-motion animator Margaret Scrinkl

 

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