Call of Duty | Welcome to Caldera
The Project
Is this a deranged travel ad or the global release trailer for Call of Duty: Vanguard. You be the judge. Shot completely within the Call of Duty game engine.
The Challenge
How do you bring the visceral intensity of Call of Duty to life in a global spot that commands attention, builds tension, and sets the tone for a high-stakes game release, all while staying true to the game’s gritty realism and cinematic energy?
Our Approach
A tremendously clever concept and script by our partners at Armed Mind set us up for a dynamic switcheroo mid spot. By integrating sharp editing rhythms, explosive visual transitions, and carefully calibrated 3D environments, the trailer captures the feeling of dropping into a combat zone.
The Result
The finished trailer effectively translates the raw excitement of Call of Duty gameplay into a visual language that resonates with both hardcore fans and mainstream viewers. It reinforces the brand’s high-stakes identity and elevates the cinematic tone of the drop event.