Cedars Sinai | Your Progress is Our Progress
The Project
Cedars-Sinai set out to make virtual visits feel as human and approachable as in-person care, delivered in quick, social-first formats.
The Challenge
To highlight the warmth and humanity of virtual visits, the creative needed to feel authentic, approachable, and clear — all while fitting into a fast-moving, 15-second social format.
Our Approach
We leaned into naturalistic, snappy drop-ins on virtual patient-doctor visits. The tone balanced realism with cinematic polish — approachable characters, crisp visuals, and storytelling that could land quickly without sacrificing emotional resonance.
The Result
The campaign delivered Cedars-Sinai’s message with clarity and heart, proving that virtual care can feel warm, human and visually sharp. Performance exceeded expectations as campaign metrics more than doubled benchmarks, giving Cedars-Sinai measurable ROI alongside brand impact.