Netflix Games | Ultimatum
The Project
The incomparable Chloe Veitch takes us inside the game in this official game trailer for Netflix Games.
The Challenge
The brief called for a fast-turnaround promo featuring a recognizable Netflix star, Chloe Veitch, that could hook both fans of the series and mobile gamers. With tight talent schedules, a limited window for production, and strict brand/approval requirements, we had to craft a concept that delivered authentic energy while staying nimble.
Our Approach
We maximized existing game assets by using in-game environments as virtual sets. While shooting with live action talent on a green screen stage, we matched lighting and camera angles to existing game backgrounds. We then composited talent into the sets in post production, adding atmospheric elements such as birds flying, sun rays and heat waves. Our team handled everything end-to-end—talent direction, production design, and post—while working closely with Netflix stakeholders to ensure approvals stayed on track.
The Result
The promo launched across Netflix Games’ channels, creating immediate buzz among Ultimatum fans and helping the game reach new players. By aligning Chloe’s fan-favorite charm with the over-the-top premise of the show, the piece generated strong engagement and positioned the game as an authentic extension of the Netflix reality universe. The campaign contributed to early adoption momentum for The Ultimatum: The Game on mobile.